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Supermarkets need you to follow a pattern. They want you to cover as much ground as possible when you鈥檙e in the store, so they plan the shelves so that you walk round every aisle usually starting with the fresh stuff at the front; pasta, cans and cleaning stuff in the middle; and then bread at the end before you head to the tills. The problem is we鈥檝e sussed this out and according to Goldmann Sachs we are abandoning the middle aisles. All those cereal boxes, jams, pastas that have traditionally dominated supermarkets are now available online where they鈥檙e increasingly being bought. So what tricks are supermarkets employing to get us back in. Peter White finds out more.

First broadcast on You & Yours, 14 September 2018.