Why are millennials obsessed with astrology?
The zodiac is in ascendance 鈥� thanks to memes.
Not so long ago, horoscopes were considered a bit of fun that wasn鈥檛 taken too seriously. But in 2019 astrology is booming: there are astrology apps, daily podcasts for each star sign, zodiac-themed clothing and make-up ranges, and lots of viral horoscope memes flooding social media. Trend forecasters price the mystical market at more than $2billion.
In this episode we speak to Susan Miller, the world鈥檚 most famous astrologer, to find out about the power of star signs and get some predictions for the year ahead. We also talk to The Atlantic鈥檚 Julie Beck, who has investigated why the internet supports astrology鈥檚 resurgence and why people turn to the stars as a coping mechanism for stress.
Presenter: Tina Daheley
Producers: Duncan Barber and Alicia Burrell
Mixed by Nicolas Raufast
Editor: John Shields
With thanks to Spotify and Parcast鈥檚 Daily Horoscope podcast.
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