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Ali Plumb explores how a movie in-joke has now become a key part of the blockbuster franchise toolkit, from the days of Hitchcock appearing in his own films, to the interconnected Marvel Cinematic Universe.

Using examples from over 60 films (blink and you'll miss them!), Ali breaks down the many types of cameo we see on the big screen, from celebrities to Stan Lee, while wondering if, in a world where these small appearances happen so often, they still surprise and delight us.