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K-beauty is one of South Korea鈥檚 biggest exports, and in the last couple of years it鈥檚 overtaken the United States in becoming the world鈥檚 second biggest exporter of beauty products - worth over ten billion dollars.

Reporter Nina Pasquini visits Seoul to find out why consumers there think it鈥檚 infiltrated the mainstream market.

This clip is from Business Daily on 1 December 2022.