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In recent years, artist Dean Ottley has inked more women than ever before, a number of police officers and even a clergyman!

The Worcestershire tattooist talks us through the changing face of people who choose to get the artwork on their bodies, which is notably older and more female than ever before, he says, with customers picking up their first at younger ages, and being bolder in the designs they choose.

Alistair Binney reports from the Maxx Tattoo Studio in Bromsgrove.