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Can science explain why I love shopping?

Crowdscience investigates the brain science behind our buying behaviour, and hears about the 鈥渋nformation brokers鈥 who could share crucial public health messages.

If you've ever felt the urge to shop till you drop, then you may already know about some of the clever ways retailers convince us to consume. From flash sales to so-called unbelievable offers, there are a whole range of techniques aimed at encouraging us to flash the cash. Listener Mo works in marketing, so knows more than most about the tricks of the trade - but he wants CrowdScience to investigate how neuroscience is being used to measure our behaviour and predict what we鈥檒l buy. Marnie Chesterton finds out how brain scans are being used to discover which specific aspect of an advertisement a person is responding to, and then she hears how this information is being used by companies who want to sell us more stuff. But there's also evidence to suggest we have less control over these decisions than we think, and that computers are getting closer to detecting our intention before we're even aware of it ourselves. And this could have huge implications for the way we shop.

Presented by: Marnie Chesterton
Produced by: Marijke Peters

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37 minutes

Last on

Mon 30 Mar 2020 17:32GMT

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  • Fri 27 Mar 2020 20:32GMT
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  • Mon 30 Mar 2020 01:32GMT
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  • Mon 30 Mar 2020 17:32GMT

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