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Cakes Da Killa, UNIIQU3, Shaun Ross and Jubilee talk about how to tell if the track you’re working on is really hitting the mark, the spaces they’re creative in and what they look like, and their best – and worst – collaborations.

Rashard Bradshaw, better known as the Brooklyn-based rapper Cakes Da Killa, blends ‘90s grit with club beats, dipping into electronic and house genres. His lyrics are witty, unapologetic, and promote Black excellence and LGBTQ+ visibility in the hip-hop world and the wider media.

Shaun Ross is an LA-based singer-songwriter born and raised in New York. After studying dance and posting Voguing videos to YouTube, he caught the attention of a model agent and started his fashion career at the age of 16. He has appeared in videos by Katy Perry and Beyoncé, collaborated with Lizzo, and has teamed up with house music icon Duke Dumont. As a gay Black man with albinism, he has advocated for difference and representation across all avenues of his career, and last year he dropped his highly anticipated debut album SHIFT, inspired by all the music he loves including R&B, disco and pop.

UNIIQU3 is the queen of the Jersey club scene. She brings together influences from house music, hip hop and breakbeat, and has established herself as one of the most in-demand producers.

Jubilee is a DJ and producer from South Florida who says she’s been staying up all night for as long as anyone can remember. She spent her youth raving, soaking up influences including electro, drum and bass and Miami hip-hop.