When instant noodles came to India
How India became the fourth-highest consumer of instant noodles in the world, with the launch of Maggi 2-Minute Noodles.
The arrival of instant noodles in India was a turning point in culinary history.
In 1983, before Maggi 2-Minute Noodles launched, the country’s food culture centred around chapati, lentils and rice and the Indian economy was still a closed market.
Sangeeta Talwar, formerly of Nestle India, tells Surya Elango how instant noodles forever changed the food habits of the country.
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(Photo: Maggi 2-Minute Noodles. Credit: Getty Images)
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