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In the sixties fashion became very important to a lot of people - especially to the young. Clothes also became more affordable to young people. They could finally wear the clothes they saw in magazines on famous models like Twiggy. Just like now, people wore the clothes their idols wore. Fashion was a way of being individual and setting yourself apart from older generations.
Different clothes went in and out of fashion in the sixties. The clothes people wore in the beginning were very different to the ones being worn by the end of the sixties. In the first half of the sixties miniskirts, black and white simple dresses, PVC coats and backcombed hair were all fashionable with women. Kipper ties and collarless jackets, like the ones the Beatles wore, were popular with men. As was the ‘mop top’ hair style the ‘fab four’ also wore. Unisex clothes, which could be worn by men or women were also popular. Trousers became acceptable for women to wear!
 Joan talks about mini skirts.
Towards the end of the sixties 'flower power' and the hippy look took over. Painted faces, long hair for boys and girls, tie -dyed clothes, colourful kaftans and beads all became popular.
 Fashionable haircuts of the time.
Sandy talks about men's haircuts.
Rockers on the left, Mods on the right. |
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Some groups of people had important rulers about fashion - Mods wore suits, parka jackets and rode scooters whereas Rockers wore denim jeans and leather jackets and rode motorbikes. Whenever the two clashed there were normally fights.
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John Stephen outside one of his shops. |
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One of the most important faces in fashion in the sixties was a Scottish man called John Stephen. He opened up the first boutique in Carnaby Street in London. It was called Lord John and was a clothes shop just for men - very unusual for the time. He went on to open nine shops in the area and led the movement which made London the fashion capital of the world!
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