Content convergence

Media industries use websites for media content .

For example, the TV show Top Gear has a 麻豆官网首页入口 Studios website which includes features articles, video clips, games and links to buy previous episodes in the 麻豆官网首页入口 Store.

Media convergence encourages greater audience engagement by making more content available on the web platform. This has the potential to increase audience numbers as well as the level of enjoyment and appreciation.