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Some positive developments during the Depression

The Special Areas Act (1934)

This was a key approach introduced by the government to provide help for the areas worst hit by the Depression.

The Act appointed two commissioners to oversee grants of 拢2 million (worth approximately 拢130 million today) to encourage companies to move into special areas. By 1938, over 拢8 million had been spent, but only an estimated 14,900 new jobs had been created. The act also encouraged retraining and supported workers moving to other towns.

The idea was that factories would be located together to form a trading estate. The largest of these, built in June 1936, was the Trefforest Industrial Estate located between Pontypridd and Cardiff. By 1939, only 2,500 workers were employed there. The new light industries on these estates could not absorb all the unemployed from the coal mining and ship building areas. However, the government continued to invest in the industrial estate, and by 1945 there were 16,000 people working in the Trefforest Industrial Estate.

A large group of male workers gather to sing. They are accompanied by an accordion.
Image caption,
Workmen at the Trefforest Industrial Estate hold an impromptu concert whilst waiting for the Duke and Duchess of Kent, 20 October 1937

There were some positive changes made for some British people during this tough era. Local councils built 500,000 council houses which pumped money into the economy.

However, only people who were middle or upper class benefitted, or areas that were not significantly affected by the Depression. Some people, especially in the south of England, become more affluent during the Depression.

Benefits for affluent people

Hire-purchase - buying on credit, buy now pay later allowed people to get luxuries 'on the never-never'

Graphic of car showing financial info for hire purchase - 20% deposit, 48 payments over 4 years.

Prices fell in the Depression, which meant more money for luxuries

Graphic showing how prices fell during the Depression for various products such as bread, milk and coal.

Family sizes fell, which meant more money for luxuries

A typical family in the 1920s and 1930s. Less children in the 1930s meant more money for luxuries such as vacuum cleaner, washing machine and radio.

Improvements at work such as the reduction of working hours, holidays with pay

Various factors that improved work conditions during the Depression - electricity, working hours and holidays.
A crowded beach full of beachgoers. Building, cliffs and a promenade can be seen in the background. Boats wait on the shoreline.

Seaside towns became more popular holiday destinations. This photo shows a crowded beach in Bournemouth, 1931

A crowded beach full of beachgoers. Building, cliffs and a promenade can be seen in the background. Boats wait on the shoreline.

Three million new houses were built in the 1930s. There was a 1,200 per cent increase in homes with electricity

A row of houses, with electricity pylons in the background, to convey that 3 million houses were due to be built during the 1930s.

Huge increase in car ownership

Two cars in the countryside with a church in the background.

Vacuum cleaners, washing machines, radios and the first TVs

Vacuum cleaner, washing machine and radio during the Depression.

Better leisure such as cinema, dance halls, swimming baths and football matches

Leisure opportunities during the Depression were dance halls, swimming baths and football matches.

Free school milk was introduced after 1934

A schoolgirl drinking through a straw with a crate of full milk bottles next to her, given free to schoolchildren after 1934.