Â鶹¹ÙÍøÊ×Ò³Èë¿Ú Online Industry Briefing: Evolution of iPlayer
Post categories: Â鶹¹ÙÍøÊ×Ò³Èë¿Ú Online,ÌýConnected TV,ÌýiPlayer
| 14:24 UK time, Thursday, 23 June 2011
Daniel Danker gave this presentation on TV iPlayer to the June 17 Â鶹¹ÙÍøÊ×Ò³Èë¿Ú Online Industry Briefing.
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Daniel described how changes in audience and technology are affecting online video, and how the Â鶹¹ÙÍøÊ×Ò³Èë¿Ú will respond. For example, on-demand viewing usually peaks at the end of the day, when viewers catch up on shows they missed. But Â鶹¹ÙÍøÊ×Ò³Èë¿Ú iPlayer is used on tablet devices a the same times of day as live viewing - as if tablets are becoming personal TVs.
He took questions from:
- Robert Morgan from Magic Lantern on the Wii U
- Owen Wallis from Less Rain asking if the Â鶹¹ÙÍøÊ×Ò³Èë¿Ú will release the iPlayer client for others to use
- Neil Robinson of IPC about how indies could sell the same content to Â鶹¹ÙÍøÊ×Ò³Èë¿Ú Online and syndicate it to other publishers (eg abroad)
- Chris Jackson of Metabroadcast on sharing metadata with ITV and C4
- Andrew Bairds of Testronic about the timescale for this evolution
Daniel Danker is General Manager, Programmes and On Demand.
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