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What's it worth to be Cornish?

Graham Smith | 10:18 UK time, Friday, 4 February 2011

A couple of years ago Cornwall Council set out to identify those organisations which could broadly be described as both "cultural" and "Cornish" - two words for which precise and exhaustive definitions might still be some way off.

Nevertheless, the challenge has now been met sufficiently to call a conference at County Hall to seek ways of exploiting "Cornwall's inherent characteristics" for commercial gain. is the outfit behind this conference, titled "Cornish Identity - Good for Business."

Speakers include Kevin Lavery (Chief Executive, Cornwall Council), Malcolm Bell (Head of VisitCornwall), Phil Ugalde (Chairman, Proper Cornish Food), Cornwall Cllr Bert Biscoe, Will Coleman (Director, CALIBAN), Julie Russell (Tourism Society, Wales) and David Bailey (Census Area Manager for Cornwall). Proceedings will be opened by the Chairman of Cornwall Council, Mrs Pat Harvey, and the Grand Bard, Mick Paynter.

It all kicks off at 10am on Saturday 12th February. I hope to be there.

Comments

  • Comment number 1.

    Sounds like it would be good idea if you went Graham, perhaps then you will apreciate that Cornish identity is something of great benefit to Cornwall and in this case our economy. Perhaps there you might learn that far from Cornishness as something to be sneered at in a pseudo philosophical parlour game it is instead a vibrant and self confident identity to be cherished and nurtured. Cast aside your doubts of exhaustive definitions and questions of what is and isn't Cornish and you might actually learn something.

  • Comment number 2.

    Shouldn鈥檛 take up too much time then 鈥淐ornwall's inherent characteristics鈥 unless the nationalists wish to make a big thing out of it, after all it is only 鈥渇or commercial gain鈥 what鈥檚 new.

  • Comment number 3.

    And there I was, thinking that you were all for "commercial gain" YC.

    The thing with such endeavors, is that one has to be careful that the curse of Scotland does not befall our beloved land.
    "Brought and sold,
    For English Gold"
    ;)

  • Comment number 4.

    So what will they be "marketing"? According to their website;

    "Cornish festivals" A good tourist draw, rack'em pack'em and stack'em! Bring in more visitors, good for the tourism trade.

    History. A minority interest, but one that has been exploited well by the tourist trad. Making a draw of the neolithic sites of Penwith, "castles" and stately homes, maritime and local history is good thing. Interpretive sites including people in traditional dress to show how the Cornish lived in centuries past would be attractive.

    The language? Little better than a curiosity, with limited appeal for those from outside the county.

    Cornish music. A pull for the tourist pound, as long as is traditional and has some roots in antiquity. Same for Cornish dance.

    I think this Bewnans Kernow could be a good draw in exploiting Cornish culture and history, it may also serve to draw in outside employers and investors.

  • Comment number 5.

    Some do really think they are different from others in this country, good for them, the more adamant they are in what they believe the more they can be exploited, and the more exploited they are the more credibility they think they have gained. Get the children out on the streets waving their little flags that will pack them in.

  • Comment number 6.

    Some interesting comments Dave the Rave, I think though that this is about wider business activity than just tourism. In recent years many Cornish exports have come to rely upon Cornish identity and our proud traditon of producing top quality produce, e.g beers, ciders, fish, cheese, meat, milk, granite, slate, China Clay etc etc. I don't know specifically what the conference is about but I would hope that some of it would be orientated toward promoting Cornish identity and symbols on Cornish exports. Using aspects of Cornish identity such as the language and flag, to promote products as specifically Cornish and by inference top quality goods. But, I suppose we'll have to just wait and see what Bewnans Kernow focuses upon.

  • Comment number 7.

    I agree Rob, a worthy venture. Anything (logo/symbol/music/place of origin sticker) which attaches Cornish identity to high quality products is going to make selling the county as a brand that much easier.

    Developing a reputation as a high quality producer will have knock on effect in bringing in money, expertise, entrepreneurial people, and investment into Cornwall.

    It will also promote Cornwall as a high quality place to live, and may bring in more wealthy people to the county as part/full time residents or to reside and work from home (online) here. Cornwall could become a unique and very attractive brand.

  • Comment number 8.

    Cornish involves birth and ancestry, culture is the enjoyment of a local areas traditions, neither have anything to do with the fictional land of Kernow

  • Comment number 9.

    As you can see, nationalists get rather snobby when it comes to commercial interests.

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