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Generation Next: Lil'Chris and Social Networks

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Chris Vallance | 14:09 UK time, Friday, 8 December 2006

As part of our Generation Next coverage for Tuesday's programme we've an interview with . I was primarily interested in the impact of fame at a young age and the music business as it appears to the new generation. But Heather Hopkins of Hitwise has a fascinating analysis "Lil'Chris as a Case Study for Social Networks" This is

"As Lil Chris developed a "brand" and consumers were increasingly googling Lil Chris, search engines became a more important source of visits. When Lil Chris was relatively unknown, social networks were a far more important source of visits. "

You might tag the post "the evolution of a modern pop star".

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