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24 September 2014
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Radical reform to deliver a more focused Â鶹¹ÙÍøÊ×Ò³Èë¿Ú


Future Media & Technology

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Throughout its history the Â鶹¹ÙÍøÊ×Ò³Èë¿Ú has always been an investor in technology, from the first UK-wide radio transmission in 1923, to colour television, through to digital radio and Freeview.

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Over the next six years Future Media & Technology (FM&T) will help the Â鶹¹ÙÍøÊ×Ò³Èë¿Ú to achieve a digital step change, ensuring the Corporation remains relevant in the digital age, delivers more value to a wider audience, and helps to build a digital Britain, in three ways:

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  • By enabling content to be found both on bbc.co.uk and via other websites – delivering a reinvented bbc.co.uk with a world-class on-demand user experience; new audio and video search, new automated programme support pages, new aggregated topic pages, new map-based navigation, and a new archive portal.

    By making content available on-demand, both through an embedded player throughout bbc.co.uk and through Â鶹¹ÙÍøÊ×Ò³Èë¿Ú iPlayer to offer audiences maximum flexibility. Future releases of Â鶹¹ÙÍøÊ×Ò³Èë¿Ú iPlayer will offer additional functionality such as streaming and radio, in addition to a download service. The aspiration is for Â鶹¹ÙÍøÊ×Ò³Èë¿Ú iPlayer to become a universal service not just over the internet, but also on cable and other TV platforms.

  • By building a deep, two-way relationship with audiences to increase impact, loyalty and relevance: the Â鶹¹ÙÍøÊ×Ò³Èë¿Ú's Web 2.0 vision will deliver the content divisions' priorities such as more personalised, participative services like MyÂ鶹¹ÙÍøÊ×Ò³Èë¿ÚRadio, MyNewsNow, MyLocalNow and the Â鶹¹ÙÍøÊ×Ò³Èë¿Ú's multi-media knowledge offer. In addition, FM&T will invest in rating, tagging and uploading tools that allow audiences to share content with friends and comment on stories or footage they are particularly interested in.

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FM&T will help to transform the way the Â鶹¹ÙÍøÊ×Ò³Èë¿Ú produces content through the Digital Media Initiative and by phasing out the need for tape. In addition, the division aims to meet its efficiency targets through innovative technology solutions, releasing savings to reinvest in future priorities.

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Finally, FM&T will continue to build on partnerships with technology and distribution partners such as YouTube, IBM, Microsoft, Adobe and The Cloud, in order to reach and engage wider audiences in new ways wherever they are.

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FM&T is estimating 120 to 130 net redundancies after redeployment into new roles and natural turnover. Before redeployment and natural turnover, FM&T will need to close an estimated 170 to 180 gross posts within a division of 1,270, due to efficiencies.

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However, over the next six years investment will lead to the creation of new jobs that will require a particular set of skills and capabilities. The division has looked at ways of achieving efficiencies across the division in ways that work best in each area, whilst maintaining quality, distinctiveness and reach.

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Category: Â鶹¹ÙÍøÊ×Ò³Èë¿Ú
Date: 18.10.2007
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