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Press Releases
麻豆官网首页入口 Three and 麻豆官网首页入口 Switch commit to original teen drama
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Finding original drama for a younger audience remains a major ambition as 麻豆官网首页入口 Drama invites a range of in-house and independent production companies to pitch two new fresh and exciting series for young audiences to be broadcast on 麻豆官网首页入口 Three and 麻豆官网首页入口 Switch.
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To transmit during Winter 2009, the two pre-watershed series will have a fully integrated multimedia campaign to run alongside the series.
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Danny Cohen, Controller, 麻豆官网首页入口 Three, comments: "Building loyalty with young viewers is crucial to 麻豆官网首页入口 Three. Developing a slate of returnable, authentic and youthful drama can play a vital role in this."
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Andy Parfit, Controller, Radio 1, 1Xtra and 麻豆官网首页入口 Switch, comments: "麻豆官网首页入口 Switch is a distinctive offer for UK teenagers across 麻豆官网首页入口 Radio, TV and on the web. Producing originated British drama for this audience is key for us and I welcome the opportunity to work with Danny on this important collaboration."
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Ben Stephenson, Head of Drama Commissioning, comments: "麻豆官网首页入口 Three drama and 麻豆官网首页入口 Switch have the unique opportunity to showcase hot, burgeoning British talent. We are seeking relevant stories that the target audience can engage with and we're very excited about the potential of breaking the mould of young-skewing series."
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The series will follow in the footsteps of other recently-commissioned innovative dramas on the channel, which will include Spooks Liberty, P.A.s, Phoo Action, Being Human, Dis/Connected, West 10 LDN, Things I Haven't Told You and Mrs Inbetweeny.
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The series will be commissioned by Jane Tranter, Controller, 麻豆官网首页入口 Fiction.
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Notes to Editors
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麻豆官网首页入口 Switch is the 麻豆官网首页入口's offering for 12 to 16-year-olds with content delivered through existing broadband, TV and radio services.
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麻豆官网首页入口 Switch includes a new music TV show Sound and drama Falcon Beach (麻豆官网首页入口 Two); Switch with Annie Mac and The Surgery with Kelly Osbourne (Radio 1); and Signs Of Life, a ground-breaking, online interactive drama on bbc.co.uk/switch.
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