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Toby Young, the journalist and author of How to Lose Friends and Alienate People, is leading a group of middle class parents attempting to set up one of Britain's first so-called 'free schools', in west London. His determination to be the first means an ambitious deadline and an enormous amount of work to do, against fierce opposition.

The film follows the group's trials and tribulations over a turbulent nine months and gives a glimpse into a world where no-one can escape that very English subject of class. Will Toby succeed this time in winning friends and influencing people?