
The Brewdog Story (Na Gr霉dairean)
St猫idheadairean Seumas Watt is Martainn Dickie ag innse an sgeulachd fh猫in bho thus. Founders James Watt and Martin Dickie tell us their craft beer story from the beginning.
Seo sgeulachd mu dheidhinn mar a chuir dithis fhir agus c霉 romhpa a' ch霉is a dh猫anamh air fuamhairean m貌ra a' ghr霉daidh. Choinnich Seumas Watt is Martainn Dickie nuair a chaidh iad gu Acadamaidh Chinn Ph脿draig ann an Ear-Thuath na h-Alba.
Aig an toiseach, bha cnapan-staraidh air an t-slighe aig a h-uile car, agus theab iad a dhol fodha. Ach thainig atharrachadh m貌r le cuideachadh bho fharpais b霉tha. Leudaich iad agus choisinn iad cli霉 math is dona.
An-diugh tha iad air f脿s gu c貌rr air 2000 neach agus c貌rr air 100 b脿r air feadh an t-saoghail. Ann an 2018 ghabh companaidh sealbh air 22% de dh'earrannan BrewDog. Ri linn seo, choisinn Seumas is M脿rtainn 拢50m an duine sa bhad.
Tha iad mionnaichte nach reic iad an companaidh - ach a bheil iad a-nise coltach ri aon de dh'uilebheistean a' ghn矛omhachais ris an robh iad a' str矛 nuair a th貌isich iad? Tha iad ag innse an sgeulachd fh猫in bho thus.
In 2007, two men and a dog set out to beat the behemoths of brewing. James Watt and Martin Dickie first met at Peterhead Academy in the northeast of Scotland and within 10 years the close friends turned their craft beer cottage industry into a global phenomenon. Today they employ over 2,000 people, and have opened over 100 bars globally from Japan to Australia and America, all from their base in Aberdeenshire.
But their journey wasn鈥檛 smooth, and the business nearly went under until a supermarket competition changed their fortune. They faced negative press and grew through unconventional means. In 2018, they sold a 22% share to a private equity company, earning 拢50m each in the process. They are adamant they won鈥檛 sell out, but have the punks grown up to be just like the corporate giants they fought so hard against? With exclusive access 鈥� they tell us their own story from the beginning.
In Gaelic with English subtitles
Last on
Broadcasts
- Wed 18 Mar 2020 21:00
- Mon 23 Mar 2020 22:30
- Thu 24 Sep 2020 21:00
- Wed 30 Sep 2020 23:00