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Documentary that explores the labyrinthine art world of the 21st century and examines both the place of art and artistic passion in our money-driven, consumer-based society.

Featuring collectors, dealers, auctioneers and a rich range of artists, from current market darlings Jeff Koons, Gerhard Richter and Njideka Akunyili Crosby to one-time art star Larry Poons, the film exposes deep contradictions as it holds a mirror up to the values of the modern era, coaxing out the dynamics at play in pricing the priceless.