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The Israeli city of Tel Aviv has become a popular gay holiday destination following a concerted campaign by its mayor. In 2009 he embarked on a multi-million dollar mission to rebrand the city as gay friendly - even sending good-looking Israeli performers to pride events around the world. Critics accuse Israel of 'pink-washing' to soften its image abroad. For Our World, Tim Samuels, explores how the city has deliberately set out to become a gay destination which is also attracting Arabs and Palestinians.