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Budding entrepreneurs get three minutes to pitch their business ideas to five multi-millionaires - Peter Jones, Duncan Bannatyne, Rachel Elnaugh, Doug Richard and Simon Woodroffe - collectively worth over half a billion pounds. If the millionaires like an idea, they're ready to invest hundreds of thousands of pounds of their own cash to kick-start the business. If they don't like it, expect fireworks as the investors make their feelings crystal clear and the budding entrepreneurs see their ideas of instant business success and fortune reduced to tatters.The investors are confronted by a breakthrough sports kit design, an avant-garde jewellery range, an innovation in plant care, and many more. Will any of the budding entrepreneurs manage to persuade the investors to part with their cash?