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Budding entrepreneurs get three minutes to pitch their business ideas to five multi-millionaires - Peter Jones, Duncan Bannatyne, Rachel Elnaugh, Doug Richard and Simon Woodroffe - collectively worth over half a billion pounds. If the millionaires like an idea, they're ready to invest hundreds of thousands of pounds of their own cash to kick-start the business. If they don't like it, expect fireworks as the investors make their feelings crystal clear and the budding entrepreneurs see their ideas of instant business success and fortune reduced to tatters.The investors are confronted by a breakthrough innovation in winter sports, a high-end glamour magazine, a high-tech advertising concept, a radical storage solution and many more idaes. But will anyone get the cash they need to launch their business, or will they leave with their dreams of wealth and business dominance shattered?