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Joanna Lumley is on a mission to get to know the elusive, slightly eccentric front man of the Black Eyed Peas, will.i.am. She travels to Los Angeles to spend time with The Voice judge, music performer, producer, and social entrepreneur in his home town. Over dinner with the family she bonds with his mother, who takes her through Will's childhood.

Joanna learns how the boy who could not keep still made it out of his tough neighbourhood to achieve global success, and is now able to count President Obama as a friend. She gets to discover the real will.i.am, fascinated with creating the future and eager to give back. She is swept up in his hectic world but finally manages to get to the heart of what makes him tick.