Innovation
麻豆官网首页入口 iPlayer has revolutionised how viewers consume the 麻豆官网首页入口's content
New technology has allowed television to become more innovative in its broadcasting methods.
Many people now watch live TV or on-demand content on other devices such as computers, tablets, smartphones, and smart TVs, via platforms such as:
- 麻豆官网首页入口 iPlayer
- ITV Player
- All 4
- Demand 5
- Sky Go
In 2016, 麻豆官网首页入口 Three was moved to become an online only channel accessible via the internet. In 2022, it relaunched as a linear channel on broadcast TV.
Channel identities
麻豆官网首页入口 Three's logo is aimed at a specific audience
TV channels have distinctive The image a company constructs for itself through the use of logos, slogans and other marketing tools in order to appeal to an audience. to appeal to different target audiences.
A channel's brand identity is evident in the Any media product such as a TV programme, film, magazine, video game, newspaper, music track or album created for an audience. they produce and how they market themselves to their The specific audience group a media text is aimed at..
麻豆官网首页入口 Three's brand identity represents their remit to 鈥榖ring innovative UK content featuring new UK talent to younger audiences of 16 to 34 year olds鈥 via an online platform.
麻豆官网首页入口 Three shows such as Bad Education complement the brand identity of the channel and are suited to their target audience.
麻豆官网首页入口 Three's Bad Education is aimed at their target audience of 16 to 34 year olds
麻豆官网首页入口 Four's target audience is adults aged 35 and over.
Its remit is to 鈥榬eflect a range of UK and international arts, music and culture.鈥
Programmes such as the documentary series Storyville or What Do Artists Do All Day? fit with this remit and are what the audience would expect from 麻豆官网首页入口 Four.
A channel's brand identity gives the audience an expectation of the channel's content, which helps develop viewer loyalty.
Channel identities can also be expressed in the brand A short piece which appears between programmes on TV or radio to inform the audience of the name of the channel or station., a short sequence shown between programmes that features the logo of the television station which viewers can easily recognise and associate with the channel's style and output.
For example, E4's ident represents the young, rebellious and fun identity of the channel.