Marketing
Television channels market themselves in a variety of ways:
- Trailers for specific programmes as well as general A short piece of media which advertises a media text - this can be for a film, TV programme or video game. expressing the The image a company constructs for itself through the use of logos, slogans and other marketing tools in order to appeal to an audience. of the channel and illustrating the overall range of its content.
- Official websites that give detailed, additional information about TV programmes broadcast by the channel.
- Official social media accounts that promote the channel on YouTube, Twitter and Facebook.
- The appearance of a media text on more than one platform; cross-platform or cross-media advertising is used to market a product like a film on the web, TV and newspapers. advertising a TV show or TV channel in a magazine, on radio or online. This also includes star actors appearing on talk shows prior to a new TV series being broadcast.
- A short piece which appears between programmes on TV or radio to inform the audience of the name of the channel or station..
- Merchandise from popular TV shows is also used to market channel content.
Case study: Sherlock
The second series of Sherlock ended on a A plot device featuring a character in a perilous or difficult situation, used to ensure that an audience will return to see how the situation unfolds., with the question posed: is Sherlock dead? The first teaser trailer for the new third series saw the 麻豆官网首页入口 market the show in a very creative way.
In the trailer we see a room full of young people who all look at their mobile phones after receiving the same notification alert.
They have been notified that Sherlock is alive.
A series of A word or phrase preceded by # (a hash sign) which is used on social media sites such as Twitter, Facebook and Instagram to identify messages on the same topic. about Sherlock still being alive then flood the screen, and the trailer ends with the hashtag #sherlocklives.
After this trailer was broadcast, excited fans took to Twitter using the hashtag suggested by the 麻豆官网首页入口 trailer.
The trailer was also available on YouTube and was shared on social media with the trailer and the hashtag trending worldwide.
Television programmes can be exported globally as a television format. Shows like Big Brother or Strictly Come Dancing that have a Constructed or produced according to a set of rules or particular style. structure are easily adapted by different countries.
Case study: Strictly Come Dancing
The The overall concept or idea which sums up the programme - such as game show or reality show. of Strictly Come Dancing, a 麻豆官网首页入口 In the media, flagship means the most important and high profile media text a company creates. programme, was sold by the commercial division of the 麻豆官网首页入口, 麻豆官网首页入口 Worldwide, to 43 countries.
Strictly Come Dancing's format has a global appeal
The programme is known around the world, in its international format, as Dancing with the Stars.
It is estimated that 250 million people have watched these various national versions of Strictly Come Dancing, showing the format's global appeal and marketability.