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When it comes to the music and entertainment industry, Steve has a wealth of experience.

He started his career dj'ing at the age of 17 and, from there, he bought and ran a record shop.

Steve then moved in to corporate entertainment and it wasn't long before he turned his hand to developing and managing bands. His best-known acts are pop sensation Steps.

Steve has written three worldwide No. 1 records, along with several other pop and novelty hits that have gained him a reputation for amusing lyrics and catchy hooks.

So, it was no wonder when Steve received a call from Pete Waterman asking him to work with them on the song for the 2010 Eurovision Song Contest.