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There are now over a million people working in call centres, with an average age of just 26. They are the factories of our time, but at the third largest call centre in Swansea the only things being made are the cold calls we dread. This series follows the ups and downs, the inbounds and outbounds of call centre CEO Nev Wilshire and his staff of extraordinary characters. Nev believes only 'happy people sell' and has developed a unique approach to managing his young workforce - keeping them smiling and the sales rolling in.

Nev needs to find a sales agent with the perfect voice to represent the call centre in a nationwide competition. Sales agent George gets taken under Nev's wing and given a crash course in how to be a stud, while the girls on the sales floor fight over a gorgeous new 'hot-boy' at the company.