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There are now over a million people working in call centres, with an average age of just 26. They are the factories of our time, but at the third largest call centre in Swansea the only things being made are the cold calls we dread. This series follows the ups and downs, the inbounds and outbounds of call centre CEO Nev Wilshire and his staff of extraordinary characters. Nev believes only 'happy people sell' and has developed a unique approach to managing his young workforce - keeping them smiling and the sales rolling in.

Chickenhead and Griff are two of the centre's best sellers but are becoming increasingly difficult to manage, so Nev finds an unorthodox solution. Hayley wants to prove her organisational skills.